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Practical writing on web design, accessibility, SEO, and AI search — what we’re learning building sites for Central Valley businesses.

AI Search · SEO · AIO

AI Search Changed How People Find You. Here’s Where to Focus.

AI Overviews, AI Mode, and ChatGPT now answer the question before anyone clicks. What AI-native search changed, how it compares to the classic search bar, and what businesses and content teams should actually do about it.
Marketing · Strategy · Conversion

Beyond the Funnel: Why Local Businesses Don't Need Enterprise Jargon

Top-of-funnel, middle-of-funnel, and bottom-of-funnel models were built for enterprise software. Here is what actually drives inquiries for real businesses.Public Sector · Process · Accessibility

What a Public RFP Actually Asks For

Notes from years of responding to municipal, county, and district web contracts in California.Design · Motion

The Case for Restraint

Not every page needs the full effects budget. A survey of when to dial it back.

Older notes

Process · Case Notes

Designing for Two Very Different Audiences at Once

How our studio balances expressive motion design for commercial brands with strict usability for civic public portals.